What is an API?
An API (Application Programming Interface) is a set of rules and tools that allows different software applications to communicate with each other. It acts like a bridge between systems / applications, letting them share data and functions securely and efficiently.
How does Lucro use APIs?
Using APIs, makes Lucro more powerful, flexible, and connected — crucial for businesses that want to streamline operations and improve customer engagement.
Lucro uses APIs to enable:
Integration with 3rd party applications / tools (e.g. email platforms, accounting software, marketing apps, etc)
Automation of tasks, like syncing leads, updating customer records, or triggering workflows
Access to CRM data from other systems (e.g. websites and portals etc)
How are Lucro's APIs different to other CRM providers?
Lucro likes to be different to all the rest - that's why we've built the ONLY dedicated CRM for Micro and Small Businesses - not a "one-size-fits-all" like our rivals!
In the same manner, we've implemented APIs in a different way to all the other solutions. With Lucro, there is no need to install, configure and pay monthly for 3rd party integration Apps, as Lucro does the API connections directly for you.
This gives you the following benefits using APIs with Lucro over any other solution:
No technical skills needed - simply activate the relevant API on our API Settings page and enter your account criteria and that's it - you're live!
No Integration Apps needed - as we've connected the App directly for you, there is no need for any 3rd party integration apps. This saves you time in sourcing and configuring the connection.
Deeper Integration – Lucro connects directly to all our APIs, enabling a more seamless experience and unlocking significantly more functionality than rival systems. Each integration is tailored to the specific API, not limited by generic approaches.
Ongoing Cost - the vast majority of 3rd party integration apps charge an ongoing monthly fee, as this it the only way they make money. This cost can be considerable - in most instances it is more than the cost of our Advanced License each month per API being connected! Lucro saves you 100% of this cost, since no integration apps are needed unlike rival systems.
To activate the APIs listed on this page, you must visit the the API Settings page to toggle on the relevant API and then enter your relevant account details to connect your account to Lucro.
Once your account is connected via the API, the new functionality will instantly appear in the relevant locations inside your Lucro portal.
Paid Plans
Note - All users must have the correct License Type / Paid Plan active on your account in order for the premium APIs to work.
Check our Pricing page for a breakdown of which Plan is required for the relevant API functionality.
The premium APIs listed on this page are not available to Free Users.
Examples of APIs used by Lucro
Below are the main APIs used by Lucro to deliver premium features and what they deliver:
QuickBooks Online
As the global leader in small business accounting software, QuickBooks helps businesses manage key areas such as invoices, quotes and financial reporting all in one platform.
Lucro provides a market leading API interation with QuickBooks Online to let you easily create and manage fully integrated invoices and estimates directly from your Lucro portal.
Stripe
Lucro has partnered with Stripe - the global leader in card payment processing - to enable fully integrated card payments to be processed inside your Lucro portal. Card payments inside Lucro can be processed seamlessly on Orders (One-off or Contracts) to update the Customer records and Payment list accordingly, including emailing instant payment receipt to the customer.
Telephone Answering
Lucro has partnered with the UK’s leading providers of Telephone Answering Services, to provide seamless integration of all telephone messages, for automatic entry into Lucro.
Visit our API Settings for details of which providers are integrated with Lucro and details of how to register and connect your account with Lucro.
SMS Works
Lucro has partnered with the SMS Works to enable fully integrated 1-way and 2-way text messaging. All SMS messages sent and received by Lucro are automatically assigned to the relevant Customer Account, Lead and Order with a date and time stamp and also appear on the Activity Feed.
Do I still need an account with the 3rd party software?
Yes. In order to use all of the APIs listed on this page you must have an active account with the 3rd party software provider which you which to connect with Lucro.
Visit our API Settings for details of how to register an account with each software provider as we have special Lucro offers / discounts for several providers.
The account with the 3rd party software providers is not the same thing as the 3rd party integration applications.
For example:
To use your QuickBooks Online account in Lucro, you must have an active account with QuickBooks which you connect directly via the API Settings page.
You do NOT however need to have an extra account with a 3rd party integration application with Lucro.
How Do I Setup my API with Lucro?
Setting up APIs with Lucro is incredible simple as we provide a direct API connection, meaning we've done all the hard configuration work already for you!
All you need to do is visit our API Settings to toogle on the relevant API which you wish to connect to your Lucro account and enter the relevant account criteria in the boxes below.
Note - All users on your account wishing to use the premium API features must be on the relevant Paid Plans in order to access them.